In this video interview, Matt Cutts, Google’s prominent, blogging, search engineer mentions Google’s is planning to give fast-loading sites a boost in Google’s search result positioning. This is a good move for Google in several ways. First off, Google’s users will be happier when they get the information they were seeking faster. Second, it provides a natural incentive for websites to speed up page load times, which will lead to a faster web all-around. Finally,it gives a boost to the real-time web for Google. Google can afford to spider fast websites more frequently, as they use less resources and require less time for the Googlebot to download.
The end result of all this is that it pays to ensure your site is fast–performance testing is more important than it’s ever been!
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